Customer engagement is a critical aspect of any business, keeping your customer base interested is very important and in this short article, we take a look at a few cost-effective ways that you can engage with your customers.
- Corporate Christmas cards – Corporate Christmas cards for your business allow you to donate to almost 90 local and national Australian charities, which is a great thing to do and your customers would appreciate such a gesture. Once on the website, choose your card, choose a charity and customise the card and that’s it! A Google search will take you to Australia’s leading charity card company and you can place your order.
- Monthly newsletter – Why not have a staff member assigned to creating a newsletter that can be emailed to all customers. This will ensure that your customers feel that you care about them, plus you can inform them of events and promotions that are up and coming. If you are not doing this, you should seriously consider creating a monthly newsletter, as this keeps your customers on the same page.
- Create a blog page on your company website – Creating a blog page engages the user in such a way that if you post informative articles, you will receive a lot of positive feedback. You can have blogs professionally written about all aspects of your industry and that generates a lot of interest. Click here to learn how to protect your financial assets.
- Social media – Facebook is a great way to engage with your customer base and most companies make good use of such digital platforms; you could engage the services of a leading digital marketing agency to get the best from all social media channels. Social media marketing is a very powerful way to engage with potential customers and with a team of specialists, the potential is unlimited.
- Email contact – Sending your customers a personalised email shows that you are thinking of them, you can use the same main body of text but add each customer’s name. If you have a lot of customers, it might take a couple of hours to personalise the emails, but remember that each recipient only sees the email you sent and as far as they are concerned, you took the time to sit down and write them the email.
- Website feedback – Create a feedback dropdown form on your website and this will give you accurate feedback based on the questions you ask. Some companies completely overlook this, which is a missed opportunity in many respects.
The above are cost-effective ways that you can engage with your customers and this helps you to retain and build your customer base. It is difficult enough to obtain customers, so you want to do what you can to retain clients. We hope that the above strategies help you to create positive engagement with your clients and that your business develops as a result.