Look, when you find out something’s up with your site, it’s never good news. But it’s also an opportunity to make things better. The fact of the matter remains though – the bigger your website is, the more potential for all sorts of issues. And, unsurprisingly, that’s a problem. It can affect the user experience as well as traffic and rankings as a result. Nobody wants that, yet, unfortunately, we often neglect the technical condition. And there are a few reasons behind it.
Access to Tools
The first one is quite obvious – we don’t do anything about it because we don’t even know something’s wrong. Despite what the title says, there’s no check engine light on your website. You notice drops in performance, like when it takes a long time to load up, some broken links or images. In the worst cases, you’ll notice decreasing visits and revenue.
Specialised Knowledge
Here’s the thing, it’s hard to even identify them when you don’t know where to look. You can use free diagnostic tools like Google’s very own PageSpeed Insights or other software, like GTMetrix Page Speed Tester. There are also paid options like SEMRush or MOZ. You can use them to see what’s wrong, but how to fix everything? That’s a different story.
Budget Allocation
We’re happy to pay for good returns. That’s why a paid search agency is often where we choose to allocate a lot of our resources. SEO Video advertising is exactly the same. The only issue is – no amount of smart marketing is going to make up for a poor site’s performance.
What To Do?
Honestly? It’s best to contact a professional – so do some research and find yourlocal SEO experts. They can run a thorough technical analysis, identify the biggest pain points and fix them – including even some CSS-related issues, which often are the main reason your website is too slow. No worries though, with a minimum knowledge or research you’ll be able to handle some of the most common errors. But it all depends on the volume and severity of the errors. Some can be fixed fairly quickly and easily like missing meta descriptions or broken links. Your course of action should depend on a few factors. First, how many did you find and how serious are they? Second, how comfortable are you with making changes on your site yourself? Third, how much time and effort are you willing to put into learning how specific errors can be addressed in specific website builders and CMS platforms? Once you work out your answers to these questions, you can make a decision. The good news is that some tools offer you a course of action with tips on how to fix specific issues. The bad news is that for a complete beginner, these solutions may appear impossible to understand.
Don’t Wait
Whatever you decide to do, make sure you steer clear of this one mistake a lot of online business owners make – ignore it. Even small and easy-to-fix errors can really put the wrench in the works when there are too many of them. It’s like going to a mechanic or a dentist – you may not like it, but it has to be done. Something’s wrong and you need a specialist to take a look at it before a small error turns into something much bigger.
