It’s no mystery that the caliber and variety of games make or break any online casino when you boil down the fat. Sure, online casino players can expect the usual popular slots in their own category, as well as essential table games like American Blackjack and American Roulette. However, how do online casinos get the most out of their members for maximum engagement? The answer lies with behavioral AI.
The Evolution of Behavioral AI
While AI is dominating the news headlines daily, the concept and workings of AI have been around for decades. It wasn’t until the 2000s that scientific companies and programmers heavily invested in AI to study and mimic human behavior. Rule-based systems are the prototypes for programming and storing today’s AI models. Through rule-based systems, AI began to study and store the first wave of human behavior stored and re-tooled in complex algorithms. This is today’s behavioral AI foundation for industries, including the iGaming sector.
AI-Driven Online Casino Games
AI is virtually integrated into all aspects of an online casino. However, it is most apparent for online casino games. Sure, reputable online casinos greatly advertise their gaming library and even offer promotions to encourage their members to engage with them. The fundamental issue is that some players prefer different games, so advertising one game category over another might encourage specific members to keep their wallets closed.
However, through behavioral AI, an online casino can significantly boost its profit margins through more personalized games. Here’s how it works. Every time you log into your account, the online casino stores your gaming habits, including which games you play, how much you spend, and how long you play them.
The advantage of this is that it allows an online casino to focus on more personalized bonus campaigns that will engage members. Instead of relying on a basic casino game promotion, like the game of the month or week or cashback for playing slots, an online casino can zero in on what each member prefers to play through behavioral AI.
So instead of relying on the blanket one-size-fits-all casino ad, each member, through behavioral AI, can receive a dynamic ad and bonus meant only for them. So, instead of focusing on a $75 free chip for all blackjack games, if you normally play baccarat, you can expect behavioral AI to convert that ad to a $75 free chip for all baccarat games. The same applies to all casino game categories. By pinpointing and zeroing in on a player’s taste, the odds of customer retention increase, and so do the overall profits.
With a successful behavioral AI model, predictive AI for online casino games is the next logical step. Once the desired member engagement is reached, online casinos can rely on behavioral AI to predict future game behavior. Let’s go back to the baccarat example. If there is only one baccarat game available, and an online casino adds, let’s say, live baccarat or a popular baccarat variant like Super 6, based on stored player data, that online casino can advertise to that baccarat player about what’s coming in the future to keep them spending and engaged.
AI Used for Responsible Gaming Habits
It’s well known that reputable online casinos have a responsible gaming section for their members to use voluntarily. However, members aren’t obligated to take it up. With 24/7 access to casino games and instant deposit methods, it’s not hard for members to become addicted. Because AI monitors how a member plays and how long, it can hopefully use per-inventive measures to help ward off problem gaming. As a result, that player might receive personal emails or messages encouraging them to use responsible gaming habits.
AI for Personal Connections
It’s no mystery that the more an online casino can form an emotional bond with a member, the more they can expect them to participate, especially financially. Through behavioral AI, online casino members can expect the finishing touch with tailored emails based on their gaming habits. If in the VIP club, AI can introduce exclusive benefits and perks to further bond with their members.